SWAY

SWAY Brand buildout for Illinois' first LGBTQ and BIPOC-owned cannabis dispensary, from identity to opening day.

• Collaborated with the team to develop full brand identity including logo, brand guide, and voice

• Designed social media, merchandise, clothing, and web assets

• Directed video production and interior signage

• Created artwork and collateral for the physical dispensary space

Comprehensive brand launch spanning digital, physical, and social touchpoints