Flow
Flow is a digital finance start-up that needed a video to tease the launch of their business. They provide a B2B service in a niche industry, so the challenge was making a video that explained their platform clearly and concisely.
I worked with the Flow team to create a sizzle video that would launch their brand. Kinetic typography and motion graphics bring the platform to life in this video, showing off their personality and style. This video established Flow’s presence in the marketplace and can be used to quickly explain a nuanced business.
The word “flow” inspired the motion graphic style for this video. The wavy background visuals influenced the smooth text animation and liquid transitions. Juxtaposing the lively color palette with clean mockups, text animation, and smooth transitions, the video is bursting with Flow’s personality.