Flow

A launch video for a B2B fintech startup, built to explain a nuanced platform quickly and with personality.

  • Concepted and produced a brand sizzle video from concept to delivery

  • Used kinetic typography and motion graphics to bring the platform to life

  • Translated a complex B2B offering into a clear, compelling visual story

Established Flow's market presence at launch

An artistic illustration of a young woman sitting on the ground in a desert landscape with cacti, rocks, and blue sky.
Blank image with the word "Making" centered in black font.
Text on a white background that reads, 'Because you choose the experience.'

The word “flow” inspired the motion graphic style for this video. The wavy background visuals influenced the smooth text animation and liquid transitions. Juxtaposing the lively color palette with clean mockups, text animation, and smooth transitions, the video is bursting with Flow’s personality.