SWAY

SWAY is the first LGBTQ, BIPOC, veteran-owned dispensary in Illinois, a groundbreaking venture in the state's cannabis industry. With a mission to address the disproportionate representation and lack of BIPOC and Queer leaders in cultivation and dispensaries, SWAY aimed to create a brand and physical space that authentically represented its owners and team.

Our collaboration with SWAY involved a comprehensive suite of services to build the brand from the ground up. We provided creative direction and brand development, crafting a unique identity that encapsulated SWAY's mission and values. My team designed engaging social media content, distinctive merchandise, and unique product packaging to enhance brand visibility. We also produced high-quality video content and developed impactful out-of-home and digital advertising campaigns to drive awareness.

Additionally, we supported the design of the dispensary’s physical space, contributing to interior design elements such as artwork, digital screens, menus, and promotional collateral. This holistic approach ensured that every aspect of SWAY’s brand, from the digital presence to the physical environment, resonated with its target audience and represented the inclusivity and vibrancy of its ownership and team.