golden apple
Social media and paid media campaigns to amplify the Foundation's mission and drive teacher recruitment at scale.
Developed a flexible creative framework spanning static and dynamic digital graphics, video, and audio production
Built and executed full-funnel paid media ad campaigns to support recruitment cycles
End-to-end creative from concept to delivery
300+ ads produced · 17M+ impressions · 2M+ people reached · 150K application clicks
I developed a visual language rooted in Golden Apple's existing brand, bringing a modern edge to education. Hand-drawn elements, handwritten type, and notebook lines keep it feeling human and authentic. Their signature yellow does the heavy lifting — highlighting key moments and making the work impossible to ignore. The overall feel is warm and approachable, but polished enough to stop the scroll.