Envisant
Envisant is a B2B credit union services organization in need of a rebrand video for their annual convention. The goal was to announce the new brand identity in a visually captivating way while reinforcing their mission.
I collaborated closely with Envisant to craft a rebrand video that seamlessly blended their past, present, and future. Using animation and dynamic storytelling, we showcased their evolution and commitment to excellence. This video helped Envisant elevate their brand presence and set the stage for future success.
The motion graphics for this piece were inspired by Envisant’s newly designed logo. The text animation is simple and clear, timed to drive the narrative forward. I evolved the shapes within the logo mark into new patterns and forms, using them for transitions and to add visual interest within the frames. Resizing and manipulating the shapes to enhance the visual experience and give the viewer the feeling that they are looking through the logo or watching it being built.