Envisant

Directed and produced the full rebrand of LSC into Envisant, including a convention reveal video launching the new identity.

  • Designed collateral and marketing materials for the full company launch

  • Developed brand strategy and narrative positioning to differentiate in a crowded marketplace

  • Produced a convention reveal video blending the brand's past, present, and future using animation and dynamic storytelling

PRSA, Stevie Awards, and Golden Trumpet award recipient

The motion graphics for this piece were inspired by Envisant’s newly designed logo. The text animation is simple and clear, timed to drive the narrative forward. I evolved the shapes within the logo mark into new patterns and forms, using them for transitions and to add visual interest within the frames. Resizing and manipulating the shapes to enhance the visual experience and give the viewer the feeling that they are looking through the logo or watching it being built.